What does Balanced and Complete mean?

Raw Meow meal products are Balanced and Complete, but what does that mean exactly?

Cats have very specific nutritional needs, that must be met to ensure great health and avoid issues.

When feeding raw it is vital to feed it in the correct ratios. At Raw Meow we follow the prey model raw diet. This means we follow the 80-10-10 rule

  • 80% muscle meat
  • 10% organs (we use liver which is an essential organ)
  • 10% bone content – or bone substitute, as is the eggshell powder we use in our boneless meals

This is what makes the meals at Raw Meow balanced. Meats fed in the correct ratio


In addition to this, we also add vitamins and minerals to fill the gaps caused by feeding farmed meats which are not as rich in nutrients as wild, and by not feeding whole prey. Cats need all the nutrients in the WHOLE body of the prey they eat. When they eat mice or birds they eat it all, fur, feathers, and all. The meats we use come only from certain parts of the body, so to make up for that we add the following

  • Taurine, an essential amino acid which cats can not make themselves and is essential to include, meat contains taurine but in different amounts. Freezing meat also depletes some taurine so we supplement to make sure the diet has enough. As it is water soluble it’s better to give more rather than less
  • Kelp, this is used as a source of iodine. Supplementing iodine helps to maintain good thyroid health
  • Chelated manganese, to replace what they would have gotten by eating the fur of prey
  • Vitamin E, to stop the meat/fat from oxidizing when you freeze and as a general anti-oxidant
  • B Complex, another water soluble vitamin, better to have more, than not enough. B vitamins are the thiamine essential to cat’s health
  • Vitamin D3, as we use green lipped mussel for our Omega 3 instead of fish oil, we must add vitamin D to replace that not present in the mussel. Vitamin D deficiency is also a factor in cats developing IBD and intestinal lymphoma so an important one to add.
  • Green lipped mussel for Omega 3, important to balance the omega 6 in the meat so that the diet is not pro-flamatory
  • Egg yolks. Eggs are a super food, containing calcium, iron, phosphorus, zinc, thiamine, vitamin B6, folate, vitamin B12. In addition, yolks cover all of the fat-soluble vitamins: A, D, E, and K, as well as all of the essential fatty acids. A real powerhouse of nutrients
  • Bone broth, rich in minerals that support the immune system and contains healing compounds like collagen, glutamine, glycine and proline. The collagen in bone broth heals the gut lining and reduces intestinal inflammation

This is what makes Raw Meow meals Complete


Raw feeding is the best you can do for the health of your cat, but it must be done PROPERLY, or it can cause more health issues than it solves. Raw Meow takes the hard work out of it for you. You can rest assured that when feeding Raw Meow you are meeting all their nutritional needs.

If you have any queries on our ingredients, please contact us, we are always happy to answer your concerns