Raw Meow was born from a belief that cats should be fed as the obligate carnivores they are.
When I started raw feeding my own cats, I quickly realised how confusing it could be. There was a lot of conflicting information, very few practical options, and balanced recipes weren’t always easy to find or follow.
I wanted raw feeding to feel less overwhelming for cat parents, without taking shortcuts with nutrition. So in 2017, I founded Raw Meow and worked with veterinary and animal nutrition professionals to create our first meal completer, Raw Meow Mix.
Since then, Raw Meow has grown into a range of meal completers, freeze dried complete meals, treats, toppers and supplements designed to make balanced raw feeding more accessible.
Our goal is to help cat parents feed a raw diet with more confidence, whether they’re making meals at home, choosing complete meals, supporting a fussy cat, or looking for simple, practical options that fit real life.
Raw Meow is built around species appropriate nutrition, quality ingredients, and products that make sense for cats as cats.
My name is Laura, and Raw Meow exists because of the cats who changed my life, Mya and Sami, and the cats who continue to inspire me every day, Oliver and Ava.
They’re the reason I started asking better questions, looking for better answers, and refusing to accept that feeding cats well had to be confusing or out of reach.
Raw Meow is my way of helping other cat parents feed their cats with more confidence, more understanding, and a little less stress.
Laura & Ava
Raw Meow Mix
Raw Meow Mix is a powdered meal completer designed to be added to plain, boneless muscle meat to create a balanced raw meal for cats.
With options for kittens, adult cats, and cats needing a simpler or lower phosphorus formula, Raw Meow Mix helps take the hard work out of raw feeding without taking shortcuts with nutrition.
Depending on the formula, Raw Meow Mix provides the organ component, calcium, egg yolk, omega 3, vitamins and minerals needed to balance plain meat properly.
All you need to add is plain muscle meat and water or bone broth as directed.
To use, mix the powder with water or bone broth to make a sauce like consistency, then stir it through diced or minced muscle meat in the required ratio.
Raw Meow Frozen Meals
Raw Meow Frozen Meals are ready mixed, balanced and complete meals using human grade meat. Frozen in tubs, ready to defrost and serve. All the frozen products are suitable for all life stages. The frozen range is available in Perth only.
Raw Meow Freeze Dried Meals
Raw Meow Freeze Dried Complete Raw Meals are complete and balanced meals for cats, made with human grade meat and suitable for all life stages.
They’re easy to store, simple to prepare, and made for those times when raw feeding needs to be a little more practical. Just add water as directed, allow the meal to rehydrate, and serve.
Freeze dried meals are a great option if you’re unable to feed fresh raw, need a shelf stable back up meal, want something easy for travel or boarding, or would like to add more variety to your cat’s diet.
Because they’re already complete and balanced, there’s no need to add extra supplements, organs, bone, vitamins or minerals.
Raw Meow Freeze Dried Treats
Raw Meow Freeze Dried Treats are human grade, single protein meat treats for cats, including our Purrrballs range of freeze dried minced meatballs.
Simple, tasty, and perfect as treats, rewards, or crumbled over meals for extra bowl enthusiasm.
Treat only. Not a complete meal.
Raw Meow Supplements
The Raw Meow supplement range is designed to support cats through some of the common things cat parents deal with, from gut health and stool quality to joint support and everyday wellbeing.
Whether your cat needs help with loose stools, constipation, gut balance, or mobility, our supplements are made to be practical, targeted, and easy to add to their routine.
