Everything you need to feed your cat raw with confidence.

Meal completers | Freeze dried meals | Toppers | Treats | Supplements

Raw Meow makes balanced raw feeding easier for cats and the people feeding them.

Whether you want to make balanced raw meals at home, use complete freeze dried raw meals, add toppers for variety, or support your cat with carefully chosen supplements, we provide options to make feeding better food feel more manageable.

Raw Meow Mix helps you turn plain boneless muscle meat into a balanced raw meal when used at the correct ratio.

Freeze dried complete meals are ready to rehydrate and feed.
Our toppers, treats, Purrrballs and supplements help support cats with different preferences, life stages and dietary needs.

New to Raw Meow? Start Here

Which Raw Meow Mix?


Raw Meow Mix comes in different formulas because cats have different needs.

Healthy adults, kittens, sensitive cats and cats needing lower phosphorus support may all need a different starting point.

Choose the one that's right for your cat.

Find the right Raw Meow Mix

Most Popular Products

New to Raw Meow or just restocking the favourites? Browse three of our most loved ranges: Raw Meow Mix for making balanced raw meals, Freeze Dried Complete Raw Meals for easy feeding, and Freeze Dried Treats for simple, healthy rewards cats actually want.

  • Purrballs Treats Lamb, Beef, Pork & Goat


    Freeze dried minced meatballs, in 4 delicious flavours, and easy to break texture. Serve as a treat, training reward, or crumble over meals for extra bowl enthusiasm.

  • Raw Meow Mix Neutral

    Raw Meow Mix Neutral is a no protein meal completer for making balanced raw meals with your chosen plain, boneless meat. Ideal for elimination diets or cats needing a simpler formula.

  • Freeze Dried Emu Meal


    Hypoallergenic complete freeze dried raw meal made with emu, suitable for all life stages. Just add water, rehydrate and serve.

  • Made only with species-appropriate ingredients and human-grade raw meats

    We believe feeding your pet a species appropriate diet is the best way to keep them happy and healthy. The quality of our products will provide peace of mind that you are supporting your pet with the best nutrition possible.

  • Dedicated support and guidance

    We are there for you as you take the first steps to a better diet for your pet. Our support and education networks will help answer your questions, show you step by step instructions, and ensure the move to a fully raw fed diet is as smooth as possible. Our YouTube channel also provides great visual instructions on how to use our products.

  • Perfect for beginners and experts alike

    Our raw meal completers were created to make raw feeding a breeze. It doesn’t matter whether you’re an experienced raw feeder or a time-poor beginner, Raw Meow has a range of options to make raw feeding quick and convenient for you.

What our customers say

  • Sarah

    Raw Meow has changed my cats' lives for the better; I've managed 6 cats with varying needs on it, over years, and it has improved their health and their quality (and length!) of life amazingly (and quantifiably). It's easy to use, all of them love it, and I hope it's around forever. I'm not a "reviewer", in general, but when something is this good, and has helped my animals so much, I want to share that.

  • Claudia

    Laura and the products of Raw Meow have helped my Micky recovering from a nasty IBD flare up. After spending days of researching I came across Raw Meow in January this year.

    Not only do I believe the Raw Meow products are fantastic, the great improvement of Micky’s health have proven that too. Laura has helped me immensely and I can always approach her when I have a question. I am very grateful to have found Laura, her products and the fb group, which is incredibly helpful, supportive and fun too.

  • Ayesha I.

    Had it not been for my discovery of Raw Meow Mix several years ago I would have given up on raw feeding right from the beginning. It’s what simplified everything for the novice I was at the time.

    Raw Meow products can stand up against any scrutiny regarding quality and meeting nutritional standards unlike many other pet foods and copy cat meal completer/balancers.

    The fact is NOTHING comes close in terms of being balanced and complete to Raw Meow Mix in Australia. It takes the guesswork out of raw feeding, is convenient and most importantly gives you the confidence to know your cat (or dog if you use Raw Woof) is receiving its nutritional requirements.

    A wonderful Australian made product bringing good health to my 2 Raw Meow fed babies.

  • Helen M.

    After doing much research and realising that cats, being obligate Carnivores, needed raw meat based diet to thrive I set about trying to provide that in a well balanced way myself. It was very difficult and my cat was not thriving in spite of my best efforts.

    Thankfully I came across the Raw Meow website. Their foods are scientifically formulated and so easy to use, including a powder to add to plain meat to give complete nutrition, or freeze dried options which only need water added.

    There was excellent expert help with any raw food related questions, not just Raw Meow products and the support I’ve had is amazing, as is the excellent customer service shipping my orders promptly and efficiently.

    Jazzey is now a happy healthy cat who loves her Raw Meow, not to mention the huge variety of healthy freeze dried treats available.

  • Kerrie P.

    I discovered raw meow in 2021 with the purchase of my first purebred cat. I had been raw feeding my dog’s so buying dry food wasn’t an option.

    I was looking for a product that provided my cat’s with everything they needed, while still being easy and uncomplicated. Raw meow has provided me with not only an excellent diet, but a world of support that I didn’t know was available. I now feed all my cat’s on raw meow and I can see the benefits in their coats and overall health and well being. I can’t speak more highly of it and the guidance through Laura, the owner of raw meow.

    Thank you for being a huge part of our journey to healthy happy cat’s.

  • Tracy

    We’ve been feeding our cats a raw diet for more
    than 10 years, and using Raw Meow since 2018. The Raw Meow Mix meal completer
    has been a game-changer for us. As a busy pet parent, I love how quick and easy
    it is to prepare balanced raw meals for my cats. More importantly, the cats
    love the Raw Meow taste and devour every meal! Well done Laura on creating a
    high-quality product, and a Facebook community dedicated to the health and
    nutrition of Australian cats.

How to make balanced and complete raw meals for your cat

To create your own meals with your choice of fresh raw meats, simply follow the 6 easy steps below:

Step 1

Dice* or mince your cat’s favourite muscle meat. You can use single proteins, or a mix of proteins.

* Tired hands? Some butchers will dice meats for you at the time of purchase, or you may wish to invest in a meat grinder to make dicing a breeze.

Step 1

Step 2

Weigh the meat you have prepared and note down the total. You’ll need this to work out how much Raw Meow Mix powder and liquid to add in steps 3 & 4.

Step 2

Step 3

Weigh out* the Raw Meow Mix powder according to the weight of the raw muscle meat you’ve prepared. The recipe is:

  • Adult Cat: 3g of powder per 45g of meat
  • Kitten: 3.6g of powder per 45g of meat
  • Dog: 5g of powder per 60g of meat

Or simply use our calculator below:

g

Please enter a number above

* The included scoop will hold approx. single meal quantities but it is not a reliable measuring option when making more than one meal. We recommend you weigh using a digital scale instead.

Step 3

Step 4

Mix the Raw Meow Mix powder with water or plain bone broth. We recommend adding water slowly while mixing til you achieve the desired consistency. The recipe is:

  • Adult Cat: 1-2tbsp of liquid per 45g of meat
  • Kitten: 1-2tbsp of liquid per 45g of meat
  • Dog: 2-4tbsp of liquid per 60g of meat

Or simply use our calculator below:

g

Please enter a number above

Step 4

Step 5

Mix all of the ingredients together, and portion into single meal sizes or portions of one or two days of meals, and freeze for a minimum of 3 days (read our full freezing guide here).

Not sure how much/how often your cat should be eating? Please read our guide.

Step 5

Step 6

To serve*, defrost portions in the fridge. We recommend feeding the meal at “mouse” temperature. This can be done by plating it and leaving out for a few minutes before feeding or warming slightly over a bowl of warm water, bain-marie style. Never microwave the food, or add boiling water, to avoid damage to the vitamins.

* For something a little extra, or to entice fussy cats, sprinkle some of your cat’s favourite Krumble on top, or add some warm bone broth.

Step 6

Not enough time in the day?

If you’re struggling to find the time to prepare raw meals, our ready-to-serve freeze dried complete meals ensure your cat has a quality raw option that can be prepared in a flash:

Step 1

Grab your cat’s favourite flavours from our freeze dried complete meal range.

Step 1

Step 2

Mix one scoop of the freeze dried food (scoop is indicative only. One serve = 15gm) with water or bone broth, to achieve desired texture. Allow to sit and rehydrate for a few minutes.

Step 2

Step 3

Optionally add a little of your cat’s favourite Krumble topper, and serve!

Step 3

Frequently Asked Questions

What is raw feeding?

Raw feeding means feeding your cat a diet made from raw animal ingredients instead of cooked or heavily processed food.

For cats, that usually means meat based meals made with muscle meat, organs, calcium, taurine, vitamins, minerals and omega 3 in the right amounts.
Raw feeding can be an amazing way to feed cats, but it has to be done properly.

If raw feeding isn’t balanced, it can cause serious nutritional problems over time, especially in kittens.

A properly balanced raw diet is designed to give cats the nutrients they need from a fresh, species appropriate food source. Raw Meow makes this easier by offering meal completers and complete freeze dried meals, so you can feed raw without having to build a complicated recipe from scratch.

What is Raw Meow Mix?

Raw Meow Mix is a meal completer that helps you turn plain boneless meat into a complete and balanced raw meal for your cat.

You add it to fresh muscle meat, along with water, and it supplies the nutrients that plain meat alone is missing, including calcium, taurine, vitamins, minerals, omega 3 and other important nutrients cats need in the right amounts.

It’s designed for people who want to feed raw but don’t want to guess, follow complicated recipes, source organs and bones, or worry they’re getting the balance wrong.

We have different formulas for different cats, including kittens, healthy adults, seniors needing lower phosphorus, and cats needing hypoallergenic or elimination diet options.

Where can I learn more about raw feeding?

We have a large library of information in our blog, so that’s a great place to start if you want to learn more.

We also encourage raw feeders to join our online community, the Australian Raw Fed Cats Facebook group. It’s run by the Raw Meow team, but it’s not only about Raw Meow. We regularly discuss raw feeding, transition help, different food options, suitable brands, how to build more variety into your cat’s diet, and many other cat-related topics.

It’s a helpful place to ask questions, learn from other cat owners and get support while you work out the best way to feed your cat properly.

Can I keep feeding kibble as well as raw?

We don’t recommend feeding kibble at all.

If your cat is currently eating kibble, you may need to use it briefly while you transition, but it should not be the long term plan.

Kibble is a highly processed, low moisture food and it’s not what we want cats living on. It can also make transitioning harder because many cats will hold out for the dry food instead of trying something new.

Some cats may also get digestive upset when raw and kibble are fed together, especially if they’re already sensitive.

The goal is to move away from kibble, stop free feeding, introduce set meal times, and transition your cat to properly balanced raw, complete freeze dried raw, or a good quality wet food while you work on raw.

Kibble shouldn’t be the backup plan forever. It should be the thing we’re working away from.

Can I use Raw Meow Mix for kittens?

Yes, but kittens need the Kitten Raw Meow Mix , not the adult formula.

Kittens are growing quickly and need the right balance of calcium, phosphorus, taurine, vitamins and minerals to support bones, teeth, muscles and healthy development. This is not the time to guess, feed plain meat, or use an adult maintenance product.

Raw Meow Mix Kitten is made for kittens from weaning until around 12 months of age. For large breed kittens, such as Maine Coons, we recommend continuing kitten food until closer to 24 months.

You simply add it to boneless muscle meat with water, following the instructions, to make a complete and balanced raw meal for your kitten.

Can I feed freeze dried raw instead of fresh raw?

Yes. Freeze dried raw can be used instead of fresh raw, as long as it’s a complete and balanced freeze dried meal.

It’s a great option for people who aren’t ready to handle fresh raw, don’t have freezer space, travel with their cats, need something easier, or want a backup for the days life gets messy.

Raw Meow Freeze Dried Meals are made with human grade meat and are complete and balanced, so you just add warm water, let the food rehydrate, and feed.

Fresh raw and freeze dried raw are both good options. The best one is the one that works for you, your cat, and your real life.

Why does Raw Meow have no fish flavoured options?

Because fish is not something we recommend as a main food for cats.

Despite what cartoons have been telling us forever, fish is not really the ideal everyday food for a cat. Many cats love it, but that doesn’t mean it should make up a big part of their diet.

Some raw fish can contain thiaminase, which breaks down thiamine, an essential B vitamin that cats need from their food. A thiamine deficiency can cause serious health problems.

Larger fish, such as tuna, are also not something we recommend feeding regularly. Tuna can be high in mercury, and it is not a balanced food for cats. It can also be very palatable, which means some cats become fixated on it and start refusing other foods.

That doesn’t mean all fish is bad. A small amount of suitable small oily fish, such as sardines, can be useful as part of a balanced diet. Green lipped mussel is also a great source of omega 3.

But fish should not be the main ingredient in your cat’s food, and it shouldn’t be fed as the main part of the diet.

At Raw Meow, we prefer cats to eat a meat based, properly balanced diet, with only small amounts of suitable fish where appropriate. As a general guide, we recommend fish makes up no more than 10% of the diet.

So if a cat food is mainly fish, or fish is featured heavily in the product name or description, it’s usually not something we recommend as an everyday option.

What if my cat doesn’t like raw food at first?

That’s actually really common.

Some cats will try raw straight away, but plenty won’t. It’s new, it smells different, the texture is different, and cats can be very suspicious when we suddenly decide to improve their lives.

Don’t force it and don’t expect them to eat it straight away. Start with a tiny amount beside their usual meal and let them investigate it in their own time.

You can also try warming it slightly, adding a topper they already like, or starting with freeze dried raw first if fresh raw feels like too big a change.

The main thing is to go slowly. Some cats need time, and that’s completely normal.

We have more detailed transition tips in our Transition blog if you need extra help getting started.

At what age should I transition my kitten to adult cat food?

Most kittens can move to adult food at around 12 months of age.

Large breed cats, such as Maine Coons, British Shorthairs and Ragdolls, mature more slowly, so they should stay on kitten appropriate food until closer to 2 years of age.

Kittens are growing quickly, so they need food that supports growth, bones, teeth, muscles and healthy development. Adult cat food is made for maintenance, not growth, so we don’t recommend moving them over too early.

Why can’t I just feed plain meat?

Because plain meat isn’t complete.

Cats need meat, but they also need the right amount of calcium, taurine, vitamins, minerals, omega 3 and other nutrients. Feeding plain mince, chicken breast or diced meat on its own can seem healthy, but over time it can leave important gaps in the diet.

This is especially risky for kittens, because they’re growing so quickly.

Raw Meow Mix was made for exactly this reason. You add it to boneless muscle meat with water, and it helps turn that meat into a complete and balanced raw meal without needing to source bones, organs or follow a complicated recipe.